The team at General Technical took the time to learn as much as possible about the existing brand at Cleary Hoare Solicitors. This helped us establish what Cleary Hoare stands for, as a legal firm. They make connections with their clients and travel all over the country to better understand their needs. 

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Using images we showcased their diverse expertise and their focus on regional Australia through stunning and dynamic imagery, steering clear of the cliche stock images of men in suits that are often depicted in law websites. The modern, yet simple design choices not only reflected their traditional skill set but showcased Cleary Hoare in a contemporary light. 

Cleary Hoare Solicitors is a boutique law firm that has been assisting Australians with tax planning, capital protection and commercial transactions. 

 

They came to us with one main objective:

1. Develop a new brand personality and identity for the Cleary Hoare firm
   with associated collateral.

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